In 2023 Viola introduced an assortment of firm lactose-free yogurts under the brand Viola Free.
We developed a new laconic and memorable logo Lactose Free. A drop in the "F" letter changes color depending on the yogurt's flavor.
We created a minimalistic design of the packaging, that adheres to the principles of a "clean label" of Lactose Free yogurts – they have a simple and easy to understand design tgat highlights its healthy ingredients: milk, yeast, fruit and berry filler, do not contain additives with E-codes and other ingredients with complex names.
team
Creative Director – Nadezhda Parshina
Designers – Nikita gavrilov, Ivan Zhinzhin, Alexandra Pershina, Maria Yegorova, Alya Zaripova
CGI – Ilya Orlov
New-business manager – Vlada Spiridonova
Designers – Nikita gavrilov, Ivan Zhinzhin, Alexandra Pershina, Maria Yegorova, Alya Zaripova
CGI – Ilya Orlov
New-business manager – Vlada Spiridonova
